Prediction of Online Purchase Decisions: A Case of Nongshim Instant Noodles Consumers

This study is specifically aimed at predicting online purchasing decisions on the influence of halal label and lifestyle instant noodle consumers Nongshim products, either simultaneously or partially. type an explanation based causal-and-effect with quantitative analysis. The source data consist primary enhanced. sampling technique utilized was purposive a Rao calculation precision level 0.05. final sample obtained from 97 respondents. Analysis method used utilize multiple regression linear. results inferred that only able to prediction towards purchase while not predict. Furthermore, are simultaneously.